Kate Dyson

Kate Dyson is the founder of SURGE Menopause and The Motherload. Published in The Lancet, she has built a career at the intersection of evidence, storytelling and community. An award-winning content strategist, speaker and women's health campaigner, Kate helps organisations build trusted brands, create evidence-led content and turn complex ideas into meaningful conversations.

Highlights

Building a 110,000+ Community, The Motherload

Published in The Lancet & BMJ

Five women seated on a panel in a modern indoor setting, with an audience in front, engaging in a discussion, some with microphones in hand.

Co-creator of World Surgical Menopause Awareness Day

Award-winning content marketer & writer

A laptop on a wooden desk displaying an article from The Lancet's Obstetrics, Gynecology, and Women's Health journal. The article title is 'Misdiagnosed, dismissed, ignored: the women's health crisis' by Kate Dyson. Around the laptop, there is a large beige vase with green foliage, a small glass candle holder with a lit candle, an orange coffee mug filled with coffee, a pair of tortoiseshell glasses, a black pen, and a pink wall with framed artwork in the background.
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Advocacy

Founder, Campaigner, Advocate

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SURGE Menopause CIC

Founder | 2025–Present

SURGE was born from my own experience of surgical menopause and a simple belief: women deserve better information, better care and better outcomes.

I founded SURGE to bridge the gap between lived experience and clinical evidence, creating a trusted home for women navigating life after ovary removal. Alongside building the organisation itself, I'm developing national awareness campaigns, educational resources, partnerships with clinicians and researchers, and projects that aim to improve care at every stage of the patient journey.

Highlights

  • Co-founded National Surgical Menopause Awareness Day

  • Founded SURGE Menopause CIC

  • Speaker: BSGE Annual Scientific Meeting, House of Lords, Health Equality Foundation

  • Building partnerships with clinicians, researchers, charities and industry

  • Leading national conversations around surgical menopause care and education

  • Campaigning for national policy change for women in surgical menopause

SKILLS

Strategy • Brand development • Community building • Advocacy • Content strategy • Partnerships • Public speaking • Health communications • Audience growth • Website Build • Community Content • Social Strategy •

Go to SURGE Menopause
SURGE Instagram

Consultancy Experience & Clients

Jude

Content Strategist & Health Writer
MAY 2022 - CURRENT

Skills: Editorial Strategy • Social strategy + management • Health Writing • Newsletters • SEO • Behaviour Change • Campaigns

Working with Jude has meant helping shape the voice of one of the UK's leading bladder health brands through evidence-led content that is both medically robust and genuinely engaging.

From in-depth health journalism and editorial strategy to newsletters, social campaigns and educational resources, I've translated complex science into content that helps women better understand their bodies. The work spans bladder health, menopause, pelvic health and behaviour change, always balancing clinical accuracy with warmth, clarity and empathy.

IMPACT

61% average open rate
6-8% average CTR
£15,000 av. revenue per email
5,000 webpage views per weekly
email

Circular emblem with a woman's profile silhouette and the text "Women Owned" repeated twice around the circle.

Voy

Content & Strategy Consultant - @womenofvoy OCT 2025 - CURRENT

Skills: Content Strategy • Brand Messaging • Social Content • Women's Health • Editorial • Consultancy

Supporting Voy's expansion into women's health has involved shaping their social content strategy, refining messaging and helping communicate complex menopause topics with clarity and credibility.

Alongside strategic consultancy, I've worked across social content, educational resources and brand positioning, helping connect evidence-led healthcare with everyday conversations women are already having.

IMPACT

2.4M+ organic views in Q2
34% combined follower growth across Instagram, Facebook and TikTok
53% growth in Facebook views, making it Voy's largest awareness channel
2.36% Instagram engagement rate—the highest-performing platform for community engagement
Built a flexible, evidence-led social strategy that delivered sustained growth across multiple channels

Three women are laughing and smiling while holding various health and wellness products, including a pink container, a purple container, and a packet labeled 'JUDE'.
Find Kate's Work Here
Find Kate's Work Here

Noggin
Braincare

Health Content Writer

Skills: Health Writing • Editorial • Neuroscience • Nutrition • Campaigns • Newsletters

Developing evidence-led content across brain health, nutrition and wellbeing. From long-form articles and newsletters to campaign content and social, I helped translate complex science into engaging, everyday language.

find Kate’s work here: www.nogginbrain.co.uk

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Hormone University

Women’s Health Content Strategist

Skills: Health Writing • Research Translation • Editorial • Women's Health • Content Strategy • SEO

Creating evidence-based content that makes hormone health easier to understand. Working across Hormone University and Glow, I've written educational articles, expert resources and wellbeing content covering hormones, nutrition, endometriosis and metabolic health.

find Kate’s work here: www.hormoneuniversity.com

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The Organised Method

App Content Writer & Newsletter Editor

Skills: Newsletters • Editorial • Lifestyle Content • Campaigns • Brand Voice • Audience Engagement

Working with Gemma Bray to create newsletters, lifestyle content and campaigns that help busy families simplify everyday life through practical, approachable advice.

find Kate’s work here: www.theorganisedmethod.com

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Social media that’s social

Good content starts long before you hit publish.

The strongest brands don't build communities by chasing algorithms or following trends for the sake of it. They know exactly who they are, who they're speaking to and why their audience should care.

My approach starts with strategy. Together, we build clear content pillars that reflect your brand, educate your audience, respond to cultural moments and translate the latest evidence into conversations people actually want to have. The result is content that earns attention, builds trust and creates communities—not just impressions.

A half-peel orange on a pink background with text about avoiding using local estrogen and progesterone.
A social media post featuring a video thumbnail with a woman talking to another person. The text overlay reads: "Easterners NAILING how it feels to be dismissed, gaslit and have to fight for care in perimenopause". The post has received numerous interactions, including likes, comments, and shares.
A woman is standing indoors, holding up her shirt to reveal a grey menstrual pad attached inside her jeans. She is looking directly at the camera. Text overlay says 'The power of breaking taboos'.
Close-up of a white face mask with red paint in the shape of a drop on it, alongside text about blood and science. The background is pink.
Close-up of a white face mask with red paint in the shape of a drop on it, alongside text about blood and science. The background is pink.
A man performing on stage with a crowd in the background, wearing a yellow striped shirt and black pants, with a caption overlay that reads: "When the vaginal estrogen kicks in after a 6 day heatwave".
A woman performing on stage, holding a microphone, wearing a fuzzy beige outfit, white knee-high boots, and beige shorts. The background shows a large crowd and stage smoke.
A large crowd at Wembley Stadium in England, with a focus on the field and audience.
The image is a pink background with text and illustrations related to surgical menopause. It includes an illustration of a uterus and ovaries, some hearts, and icons for engagement. The text discusses what happens when you lose your ovaries and provides information about surgical menopause.
A woman with long, curly, light brown hair and a black off-shoulder top appears to be slightly confused or annoyed. She is situated indoors, possibly in a kitchen or dining area, with tiled walls in the background.
A woman sitting on a teal sofa in a TV studio, smiling, dressed in a light blue suit. In front of her is a wooden table with Jude brand product displays including orange and white boxes, pamphlets, and a small container of red candies. The background features shelves with colorful products, a large flat-screen TV with the text 'The Morning Show,' and bright studio lighting.
A woman in a patterned blouse is holding a small white tube of vaginal estrogen treatment in front of a beige wall. Text overlay questions whether vaginal estrogen can be applied on the bottom and notes that this information isn't in the leaflet, suggesting a medical or health-related context.
A woman with long brown hair wearing a light gray sweatshirt, gesturing with her hands, standing in a room with beige walls, shelves, and a framed picture on the wall. Text on the image asks, 'Are tomatoes making you need to pee?'.

taboo breaking · bold · brand happy · warm · relatable · empathetic · validating · informative · evidence-led · honest · authentic · on point · confident · thought leader · stigma shattering · socially engaged · humour-led · reactive ·

Social strategy… and beyond

  • Content strategy — building sustainable content pillars and planning

  • Influencer marketing – working with creators to maximise CAC and awareness

  • Brand positioning — finding a distinctive voice people recognise

  • Social strategy — creating content people genuinely engage with

  • Community building — turning followers into advocates

  • Behaviour change — content grounded in evidence and psychology

  • Editorial planning — balancing education, campaigns and cultural moments

Client Case Study

Voy Menopause

When Voy expanded into women's health, the challenge wasn't simply producing more content—it was building a trusted, evidence-led social presence in a competitive healthcare space.

Working alongside the team, I developed a channel-first content strategy that balanced education, cultural moments and community storytelling. We adapted the strategy rather than simply increasing output—repurposing content, shifting investment towards Facebook and focusing on platform strengths.

Q2 Results

📈 2.4 million+ organic views across Facebook, Instagram and TikTok (+11% quarter-on-quarter)

📱 53% growth in Facebook views, making it Voy's largest awareness channel

💬 Highest Instagram engagement rate of 2.36%, outperforming TikTok (1.68%) and Facebook (0.55%)

👥 34% combined follower growth across Facebook, Instagram and TikTok

♻️ Demonstrated the strength of a flexible cross-channel strategy

Hand holding a smartphone displaying a social media profile for 'womenvofvoy,' a page dedicated to menopause support for middle-aged women, with posts and videos about menopause
Colorful graphic with pink letters 'M' and 'L', and a red asterisk, on a yellow circular background.
Community

Founder,
Community Creator, Amplifier

The Motherload

Founder | 2015–Present

The Motherload was created with a simple aim: to create an honest, supportive online space where women could share the realities of family life without judgement. What began as a small Facebook group grew into one of the UK's largest parenting communities, with more than 110,000 members. Over the past decade I've built partnerships with national brands, led campaigns, created original content and grown a community that has become a trusted source of advice, humour and support for thousands of families.

Running The Motherload taught me that successful communities aren't built through algorithms –they're built through trust. That experience continues to shape the way I approach content, strategy and audience engagement today.

Highlights

  • Founded and grew a community of more than 110,000 members

  • Built long-term partnerships with national brands and organisations

  • Delivered campaigns across parenting, health and lifestyle

  • Featured across national media and broadcast interviews

  • Developed a highly engaged community and website recognised for trust and authenticity

SKILLS

Community strategy • Brand & affliliate partnerships • Content creation • Campaigns • Moderation • Editorial • Public speaking • Audience growth • Website Build • Community Content • Social Strategy •

Go to The Motherload
The Motherload Community
A laptop displaying a website on a desk surrounded by flowers, notebooks, and stationery, with sticky notes on the wall.
A woman in a black and white patterned dress stands at a podium giving a presentation to an audience. A large screen displays statistics about surgical menopause, with data on the number of procedures performed, risks, and statistics, in front of a b
Hand holding a smartphone over a wooden table with a pink flower arrangement and a glass of tea. The phone screen displays a social media profile for 'womenofvoy,' focused on menopause support with posts and videos about menopause education.
A laptop on a wooden desk displays an article from The Lancet about women's health, with a pink background wall and a framed art print behind it. The desk holds an orange coffee mug, a pair of glasses, and a black pen. To the left, a beige vase with a plant and a small candle holder are visible.

“Kate has an exceptional ability to take complex medical evidence and turn it into content that people genuinely want to read. Whether she's writing educational resources or patient-facing articles, she balances scientific accuracy with warmth and clarity. She consistently delivers work that's thoughtful, strategic and beautifully written.”


Ellen Chuang, Hormone University

Get in Touch!

I’d love to hear about your brand, project or how I could add value to your marketing and social strategy. Let’s talk…

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Get in touch

FAQ

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  • Let’s talk. I love to learn about your brand and how I might support the important work you are doing. Simply send me an email to hello@katedyson.com (or use the contact form) and we can book a call!

  • My rates start at £400 per day for marketing & social media strategy, but this is dependent on the scope and duration of a project. Let’s chat about your budget, aims and go from there.

    P.s - for speaking rates, please get in touch at hello@katedyson.com

  • I love to dabble in web design - and have built The Motherload, SURGE and this website myself! I’m always happy to chat over any project you have and help where I can.